WSQ
Integrated Digital Marketing with Generative AI
16 Hrs (2 Days)Classroom
From $216(after applicable funding*)
SOQ International AcademyWSQBrand Management and Storytelling
This course equips learners with essential skills to build and communicate brand value through strategic storytelling. Participants will learn to craft compelling brand messages, u...
Taught by: SOQ certified trainers
SkillsFuture Credit and WSQ funding may apply · Check eligibility
WSQ certified
Recognised qualification
Rated by learners
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Beginner friendly
No prior experience needed
16 Hrs (2 Days)
Total course length
Classroom
Flexible intakes
What you'll learn
Learning Outcome
LO1: Draft brand communication concepts that address stakeholder needs and highlight product or service benefits effectively.
LO2: Document customer insights and brand feedback using listening strategies to evaluate influence on brand reputation.
LO3: Execute marketing and public relations initiatives that align with brand positioning to boost brand awareness.
LO4: Monitor brand performance using indicators and recommend enhancements for public relations campaign effectiveness.
Hands On/ Classroom Activities
AI Brand Ambassador Creation | Create AI-powered brand ambassadors and communication concepts that highlight product benefits, brand identity and stakeholder needs.
Storyboard & Brand Story Planning | Develop engaging brand stories using hooks, scene planning, visual direction, camera angles and call-to-action concepts.
Skills you'll gain
AI & BusinessWSQClassroomAI Brand Ambassador CreationBrand Communication & PositioningBrand Storytelling & StoryboardingAI Video Creation & Editing
Details to know
Shareable certificate
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Taught in English
Clear, practical instruction
Classroom
10 Anson Road, Singapore
Advance your career with a recognised credential
- Earn a certificate from SOQ International Academy
- Hands-on practice with industry trainers
- Career support and job matching after you finish
Course syllabus
5 sections · 16 Hrs (2 Days)
Key Areas Covered In This Course
Section 1 · 8 topics · 16 Hrs (2 Days)
What you'll learn
- AI Brand Ambassador Creation
- Brand Communication & Positioning
- Brand Storytelling & Storyboarding
- AI Video Creation & Editing
- Visual, Lighting & Music Direction
- Customer Insights & Brand Feedback
- Marketing & PR Campaign Execution
- Brand Performance & Optimisation
Skills you'll gain
AI & BusinessWSQClassroomAI Brand Ambassador CreationBrand Communication & PositioningBrand Storytelling & StoryboardingAI Video Creation & Editing
Who Will Benefit From This Course
Section 2 · 6 topics
Why Choose This Course
Section 3 · 7 topics
Entry Requirements
Section 4 · 4 topics
Practical Hands-On Activities
Section 5 · 8 topics
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